Our team understood that for the video to be effective it needed to be memorable, fun, and directed towards a specific action. The approach was to use comedy as a tool to increase employee engagement around the training. Using the comedy rule of threes, we wrote three short scenes that showed how ridiculous and demeaning it is to do 60% of something when the expectation is completion.
We worked with a local improv comedy network to refine the script. One scene presented to the audience how it feels to have only 60% of your pizza delivered. We did this using visual effects, and it definitely got the viewer’s attention!
Even more powerful was the scene displaying the look of a 60% completed haircut, which we achieved with hair and makeup special effects. It was fun and memorable – as planned – and the approach did its job. People laughed, they remembered the videos, and they took the training!
Take a look: Video 1 | Video 2 | Video 3