We ended up creating curved vertical LED strips that we could build taller or shorter based on the ceiling height of the room. We could also expand or contract the distance between them to fill out the width of the space. So we could slink it up or slink it out. The Slinky.
We were also careful to design an approach to the content that wouldn’t result in high postproduction fees every time we needed to adjust the sizing. We were able to establish a simple, cost effective template that would ensure consistency of design and presentation across all geographies. Simple yet sophisticated.
This design ended up traveling from Chicago to the UK, Italy, Germany, India and Malaysia.